Aeorim
Design
Agency
We operate as Slingshot Media’s SEO department, leading strategy and delivery across a portfolio of major Australian brands. We diagnose performance, construct market- and competitor research informed strategies. Depending on specific clients' preferences and needs, we implement optimizations or cooperate with in-house developers. Our work increasingly focuses on what happens beyond traditional SEO, adapting towards algorithm and trend changes - AI Overviews, zero-click search, changing CTRs, adjusting measurement methods to ever-fluctuating SEO reality.
Vision & Planning
The project began with a clear vision for creating a brand identity that would resonate deeply with the studio's core values and audience. We collaborated closely with the co-founders to understand their goals, challenges, and aspirations, ensuring that every decision was aligned with their long-term vision. The planning phase involved defining the brand’s core message, tone, and positioning in the marketplace, all while considering the architectural principles that guided their work. Our goal was to develop a visual identity that would be both timeless and adaptive, embodying sophistication and simplicity in equal measure.
With a solid strategic foundation, we laid out the blueprint for the brand’s evolution. The planning process included identifying key touchpoints and channels for the brand’s rollout, creating a roadmap for the visual and digital assets that would come to life over time. This forward-thinking approach ensured that we could move seamlessly into the design and execution phases, with a clear understanding of how the brand would communicate and connect with its audience across various platforms. The end result would not only be a reflection of the studio’s architectural ethos but a brand that felt intuitive, modern, and grounded in purpose.
Website Brand
29th April 2018
Build & Launch
With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.
As we approached the launch, the focus shifted to seamless implementation. The website was brought to life with a responsive, modular design system that reflected the brand’s architectural clarity. We crafted digital experiences that were immersive yet intuitive, emphasizing function and elegance. Supporting assets — from social templates to brand guidelines — were delivered to empower the studio with everything needed for a confident rollout. The launch marked not just the completion of a brand identity, but the beginning of a refined, future-facing presence.
(Client Review)
Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision
John Watson
Founder, Archin Design Studio
(Project)
